The Olympic Games Pictograms of the Beijing 2008 Olympic Games comprise of 35 sports and are named Beauty of Seal Characters, due to each pictogram's likeness to Chinese seal script. With strokes of seal characters as their basic form, the Pictograms integrate pictographic charm of inscriptions on bones and bronze objects in ancient China with simplified embodiment of modern graphics, making them easy to recognize, remember and use.

One of the basic image elements of the Olympics, the Olympic Games Pictograms are widely applied in areas such as Olympic directional instruction system, advertising and communications, landscape and environmental arrangement, TV broadcasting and souvenir designs. The Pictograms play an important role in identifying the Olympic sports as well as in Olympic marketing.